From Mission to Market Get the book ↓

A book for missionaries and missional entrepreneurs

You may already have the instincts of an entrepreneur.

From Mission to Market invites you to see your missional instincts in a new light—and put them to work in business. Listen closely. Notice real needs. Test ideas. Build value that can endure.

Get your copy Explore the book

A practical bridge between missional posture and entrepreneurial practice.

Cover of From Mission to Market by Dr. B. Long

Why this book matters

You don’t need a different personality. You need a new perspective.

Missionaries and community leaders already know how to enter a new setting, listen carefully, notice what people are carrying, and adapt their response. Those are also powerful entrepreneurial instincts. This book helps you recognize those strengths and apply them deliberately in the marketplace.

01 · PAY ATTENTION

Start with people

Learn what customers actually experience before deciding what to build. Close observation can uncover the needs hidden beneath the obvious problem.

02 · LEARN BY TRYING

Test a small response

Use experiments to learn from real people, adapt your idea, and steward your time and resources before you commit to a large solution.

03 · BUILD TOGETHER

Make care sustainable

Work with customers and partners, and shape a business model that can keep delivering value to people and the community.

The central idea

The posture is already there. Bring it into the marketplace.

What you’ll learn

Turn your instincts into business practices.

  • Recognize customer discovery in the way you already listen and learn.
  • Understand the real burden behind a visible problem.
  • Use small experiments to learn and adapt before scaling.
  • Involve customers, workers, and partners in shaping solutions.
  • Design a viable business that can sustain care over time.
  • Connect faith, purpose, and practical business decisions.
Dr. B. Long, author of From Mission to Market

Meet the author

Dr. B. Long

Dr. B. Long—a name that plays on the word “belong”—is more than just a moniker; it reflects his life’s work of helping businesses, teams, and communities create, innovate, and thrive together. As a researcher, consultant, and thought leader in relational innovation, he specialises in transforming businesses from isolated entities into collaborative ecosystems where people don’t just transact, but co-create and co-own.

With a doctorate in transformational leadership from Bakke Graduate University, Dr. B. Long has helped over 1,000 startups and teams navigate the shift from competition to collaboration, pioneering new ways for businesses to build value through relationships. He is the co-creator of the Relate2Create Way, developed alongside Dr. Sahara Sadik from the Institute of Adult Learning, a framework that empowers organisations to innovate not through top-down strategies, but through deep, participatory engagement.

His research at Bakke Graduate University explored how business owners can form lasting alliances through trust, shared ownership, and purpose-driven innovation. He also holds degrees in Engineering from Purdue University, an MBA from the University of Manchester, and a Law degree from the National University of Singapore. This diverse academic background enables him to bridge business, technology, and organisational transformation, helping companies thrive in an era where innovation is increasingly relational.

He is a certified expert in ecosystem design, platform thinking, and progressive organisational models, holding certifications from Boundaryless, Corporate Rebels, and the Semco Style Institute, where he also serves as an affiliate.

Through his writing, speaking, and consulting, Dr. B. Long is on a mission to redefine the way businesses grow—by belonging together and building together. His latest book, Relational Innovation: The Transformative Power of Collaborative Customisation in the Age of AI, is the first in a series exploring how businesses can shape the future through meaningful collaboration and shared innovation.

Dr. B. Long lives in Singapore with his wife and three children, continually exploring how businesses, communities, and people can work together to build a future driven by deep relationships and co-creation.

Get the book

Bring your mission into the marketplace.

Choose your copy below and take the next step with the entrepreneurial instincts you already have.

If the cart does not load, open checkout directly.